A contractor onboarded Instinct through a WhatsApp chat that simply asked what he had been putting off; it now prepares his contracting invoices and drafts his outgoing emails - the two admin jobs that used to pile up behind the actual work.
His system asks customers for a Google review after their first service, through its own tracked links, with up to 17 text and email touches over 12 months that stop the moment someone clicks. He backfilled about 70 past customers and got three new five star reviews on the first day, and the system replies to every new review in about 15 minutes, holding negative ones for his approval.
He asked the AI to deploy his product site. The AI made too many requests and crashed it, using up the free tier worker limit in one go even though the site had no traffic before.
This one went wrong. See what happened before you try it.
He now uses AI for design work and for putting print plans together. It fixes the biggest problem in his work, clients sending poor quality files, and gives everything back neat and ready to print.
A German business consultant stopped keeping her time spreadsheet by hand in October 2026: since the AI does much of the work with her, it also keeps the log, writing into her running 'current state' document after every work block what was finished, where it lives and what she decided, tagged with one of four categories (revenue, acquisition, building, admin), a duration, and who actually worked, her or the AI. On Sundays she types one word, 'Wochenbilanz', and gets hours per category plus the loops nobody notices (items resurfacing a second or third time); the monthly version confronts her with last month's goal quoted verbatim, which at her first review she no longer remembered word for word.
He runs a one person business that makes electronics for hobbyists and his customers run several of his devices at once. The AI built a stand alone program that plots their measurements together, the job he had been doing in Matlab, and worked out on its own how data from different products fits together and how to line it up in time.
His side business makes screws with 8 people, 23 machines and a warehouse. Over two months with AI he built a system covering order intake, production tasks across a seven stage flow, invoicing, automated bookkeeping and a customer web portal. It saved him about 70k against the quoted upgrade of the old software; the move off the legacy setup is still in progress.
This only partly worked. Worth knowing before you try it.
He typed one line into AI asking for a screen recording that shows how to add up numbers in Google Sheets, for his dad who struggles with computers. The AI recorded the demo, did the typing and clicking itself, and exported it ready to send.