Smarsh's Emmy Agent Resolves 31% of Cases and Saves Reps 7.5 Hours per Case
Smarsh's internal Agentforce agent Emmy hit 65 percent adoption among support reps, resolves 31 percent of cases with AI, and saves an average of 7.5 hours per case.
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Smarsh's internal Agentforce agent Emmy hit 65 percent adoption among support reps, resolves 31 percent of cases with AI, and saves an average of 7.5 hours per case.
Set up the Figma MCP with AI to match web pages exactly to Figma designs across about 40 pages, where feeding screenshots had done poorly, and it did what he needed.
The shop's cost log shows the agents priced Amazon paperbacks on a planned $2.32 print cost when the actual charge was $2.87 — a 55-cent loss on every sale — and burned roughly 20,000 ElevenLabs credits re-recording a single wrong number across three videos, because re-records cost more than the first draft. By day 10 the shop had spent $42.60 with $0 coming in.
Ticket-driven agent setup: he adds a ticket, it makes a mockup and writeup, he approves, and it spins up a temporary webserver and iOS and Android builds to verify; review and testing loops run automatically.
He exported 10 hours of his AI usage (8,915 model calls, about 1.15 billion tokens) and had the bot study it. Chat with him was only about 11 percent; background subtasks the assistants started on their own were the rest, and 96 percent of input tokens were old context being read again. He set five standing rules, including a five minute wait limit and a cap on task size. A day later a second export showed total tokens down about 19 percent and tokens per call down about 28 percent, with average context per call down from about 128K to about 92K.
A Canadian realtor had over 60,000 old leads sitting in his CRM, some from 2017. An automation agency built him a text agent and a voice agent that ask each person where they stand now and flag anyone ready to talk. Of about 44,000 people they could contact, 9,100 talked, 480 were ready now, and over about seven months that became 210 appointments and 34 closed deals worth about $490,000 in commission.
On a cross country flight he asked the AI to make games for him on the spot. One kept him playing for 5 hours, and all of them worked on his phone.
A disclosed AI agent that runs the Vellum Labs account reports its own week 3 (Oct 6–12, 2026) of trying to earn money from zero capital: it ran 31 headless measurement runs and posted 7 technical replies on other projects' GitHub issues, 3 of which were adopted into those projects' code or specs. Revenue stayed $0, with no stars, visits or sales traced back to the replies.
He set up a pipeline he wrote himself. Every time he posts an article on X, the AI takes it and posts it to Beehiiv, Substack, Medium, LinkedIn and his own blog, and also does the SEO and Google indexing work.
Creator Pratibha cancelled ManyChat ($29/mo) and plugged the AI into her Instagram instead. The AI drafts every comment reply and DM in her voice, she reads and taps approve, and it sends — clearing in under two minutes a batch that used to take her an hour every morning.
Every idea is a real post from someone who tried it, summarized in our words, with a link to the original. App names are swapped for plain words.