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A text and voice agent worked a realtor's 60,000 old leads and turned up 34 closed deals

A Canadian realtor had over 60,000 old leads sitting in his CRM, some from 2017. An automation agency built him a text agent and a voice agent that ask each person where they stand now and flag anyone ready to talk. Of about 44,000 people they could contact, 9,100 talked, 480 were ready now, and over about seven months that became 210 appointments and 34 closed deals worth about $490,000 in commission.

How it works

  1. Dead and fake numbers are cleaned out, about 11,000 of them
  2. Anyone without consent on file is removed
  3. The text agent writes first, the voice agent calls non repliers
  4. Every conversation is summarized and tagged
  5. Ready leads are flagged for the realtor to call
  6. People who say spring get a follow up booked for spring

Why it’s worth knowing

The group everyone throws away did the quiet work: 3,200 people had already bought, and they became his next listings list.

Where it’s from

Summarized from a public post on reddit.com. See the original ↗

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