Kmart and Officeworks Shopping Agents Lift Conversion up to 3x
Wesfarmers retail brands Kmart Australia and Officeworks deployed the AI Enterprise shopping agents. They report higher conversions and basket sizes, with growth up to three times.
Real things everyday people got it to do, and how to try them yourself.
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Wesfarmers retail brands Kmart Australia and Officeworks deployed the AI Enterprise shopping agents. They report higher conversions and basket sizes, with growth up to three times.
Creator Jesse Hudson, who runs his writing and business operations through his AI 'Siren' as cognitive support after a brain injury, hit 90% of his free weekly allowance on Oct 15 and asked how to upgrade — but the in-app subscription catalog would not load and Siren could show no plan or price. Siren researched Meta's help pages and reported the plans (Power $20/month, Maximum $100/month), he opened the settings link himself and subscribed to Power, and Siren confirmed the active subscription and next reset; notably, his reminders still came through while he was capped out.
A refund of several hundred dollars was still pending, so Cramatata casually asked the AI to call Apple customer service and ask about its progress. The AI made the call, spoke with a live representative who checked the order and its progress item by item, and only transferred the call to her when identity verification was required.
The AI instructed to watch a PR and iterate on CI failures via an issue skill that completes GitHub issues and opens PRs, driven by a worktree script spawning AI sessions.
Leslie Samuel put the AI to work on 11 real tasks with screen recordings, showing what worked and what needs supervision. One was generating his own personal AI podcast.
His VP of engineering reviewed two or three strategy tools on the market and they were prohibitively expensive, so he asked if it could be built instead. He built it alone in less than a month: long term objectives broken down into annual objectives, improvement priorities, projects, milestones and tasks, with bowler charts tracking the KPIs, full project management tools, and containerized staging, development and production environments. It cost roughly $1,000 to $2,000 in an AI app credits. The VP then put his own name all over it, and made him replace his own name in the about section with the name of the organization.
Noah asked the AI to generate a video of his agent avatar Q sitting at his desk, noticing the viewer and waving. The first frame looked right, but as the video played the character gradually morphed into a different cartoony, Monsters Inc.-style figure, and no retry kept the style or character consistent. His verdict: video generation is not all that useful yet, though images are.
He runs a website business where the AI has SSH access to each site on his own servers, with about 15 skills that each act like a staff role covering revenue, content, images, rules and checks, plus APIs for revenue sources, Google Search Console and Bing Webmaster Tools. Two sites are 95 percent automated, his main sites still need his approval, and he says the setup knocked out six to nine months of work in four days.
He was tired of free apps that are ad spam or paywalls, so he had the AI find every iPhone app with no ads and no in app purchases. The agent verified 149 apps and built them into a directory. Deals in it are checked daily and everything is rechecked weekly.
A builder runs AI as a night shift for his side project. Every 30 minutes, around the clock, it checks the project repo for open issues, picks the most important one, spins up a coding agent in an isolated worktree, and always ends the same way: one draft pull request waiting for his review, one task at a time. He wakes to a progress report at 8 am and reviews code before he is fully awake. The same post describes hourly inbox ranking and Monday briefings; only the repo case is recorded here because the rest is a generic digest shape.
Every idea is a real post from someone who tried it, summarized in our words, with a link to the original. App names are swapped for plain words.