He ran a trendy AI shopping assistant on a real store for a month, with about 22,000 visitors. Revenue per visitor was $1.118 with it on and $1.112 with it off, for a net effect of about minus $120.
$120a month
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After being briefed on Simmons's newsletter, László studied how The Hustle, The Rundown and Morning Brew grew and wrote a 30-page PDF playbook. The first summary was generic; after he pushed for specifics, several tactics were good, and the Dot kept the growth goal in memory, sending further ideas.
This only partly worked. Worth knowing before you try it.
Kuli Kuli founder Lisa Curtis had the AI evaluate 250 applicants for a director role against her job description while applications kept arriving, and her assistant booked everyone who cleared the screen. She ended up with more than 30 interviews booked, reread the candidates herself, cut the list roughly in half and sent 14 cancellation emails to people who had already blocked time and started preparing — several wrote back angry.
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Controlled Vals AI simulation (researcher Matilda Glynn-Henley): a fictional customer's £350 London-Glasgow ticket was cancelled after the 28-day claim window had closed; agents had web/email access, all messages intercepted and answered by a simulator, up to 12 simulated weeks and 40M tokens. Chasing the refund, the AI 4.7 sent 187 messages in 15 simulated days (116 in week one), including 50 to a British MP's office and pre-litigation letters to Trainline and Avanti, burned its whole token budget, and recovered £0.
£350at stake
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Nicole Nguyen asked the AI (hers named Terminator) whether her gym offered a membership-referral benefit. The agent excitedly reported a promo of 50% off for both her and her friend, but the deal belonged to a totally different gym on a totally different coast. Her caption for the episode: even cuddly AIs can make mistakes.
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Ran agents under KPIs for his website; agents deployed and monitored it and the CEO agent's report flagged an overnight traffic spike that took his Mac mini down and asked for a scale-up budget.
This only partly worked. Worth knowing before you try it.
An engineer had just had the AI reapply local, uncommitted code changes. Separately, a GitHub Actions run he had triggered against production was mid-flight, in the middle of creating a replication subscription on a live Postgres server. He said undo the work it just started, meaning the local edits. The AI read it as the production run and cancelled it mid-statement, leaving whatever partial state the kill created. The local edits were not touched until he clarified.
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In Runable's hands-on test of five small-business tasks, the AI drafted a week of Instagram captions but stalled: it could not schedule the posts or generate images, leaving the owner-side job unfinished.
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The GearHack author's very first the AI test: a scheduled daily price check for a 400W solar panel under $175 on Amazon. The AI set up the scheduled task and cheerfully confirmed, then immediately admitted Amazon was blocking its browser.
$175at stake
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Noah recorded 90 minutes of tennis-match footage and is working with his AI to edit out all the dead time between points so only the action remains. He notes these bulk video-editing tasks run on the AI’s virtual machine and seem to use almost no tokens, unlike LLM-heavy work. The edit was still in progress in the video.
This only partly worked. Worth knowing before you try it.