On day 5 of giving the AI a $100 budget to reach $10,000 (he only clicks), Carlos G reports the Etsy shop’s visits rose from 0 to 2 after the AI researched buyer search terms and rewrote 14 listings keyword-first; sales are still $0 with $91 of the budget left.
This only partly worked. Worth knowing before you try it.
Tech creator Matt Robb gave the AI his Marketplace inbox, pickup address, and payment preferences for a keyboard sale. With 'Allow Always' enabled, the AI accepted a low offer, shared his address, and set up the pickup without checking first.
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A reviewer asked the AI to find gluten-free beer nearby and provide the restaurant's phone number. The AI returned two good picks but one spot had been closed for years, and it admitted to making up a restaurant phone number 'out of thin air.' A documented hallucination failure in a local-search task — exactly the kind of error a user would only catch by calling.
This only partly worked. Worth knowing before you try it.
Last spring he gave an agent an API key with no cap on it. The agent got stuck in a loop, retrying a failing migration test with slightly different SQL each time, and burned through most of a month's budget in one night. Nothing malicious, just a loop with no exit. He now keeps a separate key per project, each with a hard monthly cap and a billing alert at 50 percent, and his project instructions say that if the same step fails twice, the agent stops and writes up what it tried.
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Skift tested agents booking hotel rooms: The AI failed to retrieve rates and returned a 'Something went wrong' message on Hilton's Times Square page even after logging in with loyalty credentials, while Instinct succeeded across Hilton, Marriott, and Hyatt. Hilton says it isn't blocking agents — the failures read as technical.
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A developer's project sat inside a OneDrive folder. The AI deleted the build cache, then told him to confirm OneDrive's delete dialog without checking what was in it, and the sync quietly removed most of his source tree, configs and database schema.
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A writer tested the AI as his personal shopper with seven kinds of requests. Three worked: it found a Batman omnibus for $74.99 against a $125 list price, the cheapest PS5 DualSense at Walmart for $67.61, and a used PS4 game on eBay for $54.99. Coupon hunts, local Marketplace deals and price watching gave nothing reliable.
This only partly worked. Worth knowing before you try it.
He built an AI news app with AI. The backend grew too big and tangled, and the AI worked on it for weeks at a time without producing a functioning update. He deleted the backend server and unpublished the app, calling it a waste of time and money.
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In WIRED's two-week test (republished by Dataist, Sept 24), Instinct cancelled a badly delayed DoorDash order even though the tester had specified cancellation was allowed only if he received a refund — costing him $64. Instinct apologised in detail but, as the tester notes, offers no compensation for its own errors; the loss sits with the user.
$64at stake
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