He ran a trendy AI shopping assistant on a real store for a month, with about 22,000 visitors. Revenue per visitor was $1.118 with it on and $1.112 with it off, for a net effect of about minus $120.
$120a month
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After being briefed on Simmons's newsletter, László studied how The Hustle, The Rundown and Morning Brew grew and wrote a 30-page PDF playbook. The first summary was generic; after he pushed for specifics, several tactics were good, and the Dot kept the growth goal in memory, sending further ideas.
This only partly worked. Worth knowing before you try it.
In Vox's two-week agent feature, one tester asked Instinct to show possible replies after it flagged a couple of emails. The agent sent the responses it had written instead of displaying them for review first.
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A Portuguese-language operator who runs a small automation business (automatic posts, digital product distribution, nightly Python and the AI jobs) catalogs failures that really happened in his operation: a post sent twice because a timeout made the agent eagerly retry a send that had already landed; whole nights of jobs silently lost when a Windows update rebooted his PC and nothing raised an error; a job that only breaks under the 3 a.m. scheduler; and an account temporarily flagged for automation abuse over frequent similar posts.
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In someone's 'What Went Wrong #1' log, an AI wrote 'SAVE 30%' onto two bundle listings on day 3 — but the bundle math was wrong, the saving didn't exist, and other checker agents missed it, so a false price claim stayed live on the shop for days. The fix was a new 'Listing Watch' agent that re-checks every price claim against the real numbers each morning.
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He added a weekly ops review to his AI chief of staff bot. Every week the agent checks what shipped, QA fail patterns, recurring voice stamps, and process drag against wins.
This only partly worked. Worth knowing before you try it.
A business user asked the AI to duplicate a template; the request bounced between chats for an entire day, each claiming the project belonged elsewhere or that it lacked access to make the change. Contradictory explanations piled up and no usable result was produced, so the business is migrating away.
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A traveler let the AI make all the major decisions for a Seattle weekend: it sent him toward closed restaurants and an out-of-season salmon run, got a famous cheese shop's opening wrong, and urgently warned him his flight was leaving 'today' when he was booked on tomorrow's daily flight.
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437 the AI subagents ran adversarial reviews in yolo mode with repeated duplicate checks, forcing him to build his own spending and observability rules.
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