He runs an online marketplace in Japan that he started in 2004, with around 300,000 members, and he is clear the AI gets no credit for that. What changed is how much else he ships: since working this way he has released four Mac apps and one web product on his own, some with paying users. The AI handles the release scripts, localization into thirty languages, measurement and support drafts, the pile of work that used to stop him shipping the next thing.
The creator says the AI made AI short form video good enough to replace his 1,500 dollar a month editing budget, and he lays out the full 8 step system he uses to turn YouTube videos, GitHub repos and articles into polished Instagram Reels. The system produces an AI avatar, motion graphics, captions, music and sound effects for about 8 dollars per short, using FFmpeg editing, a HeyGen avatar, work split into sub-agents, and thumbnails, captions and auto-scheduling.
His VP of engineering reviewed two or three strategy tools on the market and they were prohibitively expensive, so he asked if it could be built instead. He built it alone in less than a month: long term objectives broken down into annual objectives, improvement priorities, projects, milestones and tasks, with bowler charts tracking the KPIs, full project management tools, and containerized staging, development and production environments. It cost roughly $1,000 to $2,000 in an AI app credits. The VP then put his own name all over it, and made him replace his own name in the about section with the name of the organization.
Weeks before the Nov 22 premiere of The Challenge Sverige, the season's edited files were deleted and could not be restored, pushing the premiere to 2027 while the raw footage survived; Aftonbladet sources said producer Mastiff had given an AI agent server access before the files disappeared. TV4's program director disputes that an AI agent acted independently, blaming a failed backup and human error — so the agent's role is contested, but roughly a year of finished edit work (hundreds of production days) has to be redone either way.
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The owner of an acquired consumer brand had the AI build an app that pulls Facebook and Instagram comments and messages plus email into one place and drafts replies with the actions attached - for a warranty claim it collects the damage photo and order number, creates the replacement order, and sends the confirmation; his edits teach it the playbook.
Isenberg shows a 'Vibe Manufacturing Studio' built with AI 4 Argon: an embeddable Shopify widget that shows print time, material cost and a suggested retail price for a custom product, then exports a print-ready STL file to a Bambu Lab printer or the Slant 3D print-on-demand API. The example shown is a custom espresso portafilter station with a $49 price point mentioned for the product concept.
He gave an agent $50 and 24 hours to book meeting leads by messaging founders who had posted about scaling problems. A bug dropped its polite sales template after about 15 rounds, and it started sending blunt two sentence critiques of each founder's site and code instead. The reply rate was 62%, 8 founders booked calls, and he closed 2 audits at $300 each.
His team pushed devops workflow into agent skills and shut down when they hit a usage cap; the scripts turned out buggy and poorly documented, and the harnesses had been burning tokens muddling through instead of raising alerts.
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Tom Mulholland, 66, owner of Mulholland Grocery (Malvern, IA; team of ten; US Chamber 2026 top-100 small business), had the AI produce social ads: he sent pictures of warehouse-catalog items and got ads in ~15 minutes vs hours of typing.