Kmart and Officeworks Shopping Agents Lift Conversion up to 3x
Wesfarmers retail brands Kmart Australia and Officeworks deployed the AI Enterprise shopping agents. They report higher conversions and basket sizes, with growth up to three times.
Real things everyday people got it to do, and how to try them yourself.
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Wesfarmers retail brands Kmart Australia and Officeworks deployed the AI Enterprise shopping agents. They report higher conversions and basket sizes, with growth up to three times.
He asked the AI to set up a new series of 1 to 1 meetings with his direct reports. The AI created sixteen calendar invites, all to the same team member.
Working with two economists, Schwartz's team built an 'AI data editor' with AI: it ported the replication packages of 4,452 papers from five leading journals out of MATLAB, Stata and other commercial tools into open-source code — some 30,000 routines — and checked essentially every verifiable number against the published tables. The work, normally a careful manual job for a journal editor, is written up in an NBER working paper.
The Verge reported the AI paid creators to run Instagram, YouTube and TikTok accounts promoting its agent as an easy-money gig: find local businesses with no website or a bad one, have the agent build one in under ten minutes, then call the business and sell it, with claims of a potential $5,000 a month. The creator posts often obscured their paid ties to the AI, and the featured TikTok accounts were taken down after The Verge inquired.
A man built a small rig for his single board computer with two microcontrollers, one for the serial terminal and one running a servo taped to power switches so the AI could power cycle the board itself. Left running, the AI spent all day and night working through the board’s network chip quirks until the driver worked.
Creator Amie Tollefsrud gave the AI access to her Instagram analytics and asked for growth advice; after three clarifying questions about audience and positioning, the AI delivered an 'Instagram Growth Plan' PDF. Screen recordings show an executive diagnosis (1.85M accounts reached), audience positioning, four content pillars, keyword clusters, carousel and story blueprints, and a 7-day action checklist.
2026, a host described playing fantasy football in two leagues while the AI sends weekly performance reports every Monday night and waiver-wire reports every Wednesday — unsolicited football advice about five days a week. Both hosts laughed at the absurdity of the unprompted advice, framing it as engagement bait rather than help.
The AI modernized a 22-year-old legacy system, updating dependencies, auditing security and adding features, raising test coverage from about 65 percent to about 80 percent.
His wife works for an airline, so he flies standby through an employee perks app that normal flight apps do not cover. He has the AI track every change. This weekend the AI caught his original flight at Y0, meaning no spare seat, so he switched flights and still made it to Vancouver. The AI checks more often as departure gets closer and only tells him when something changes, and it sends his wife short Messenger updates on his chances of getting on. His tally for the weekend: 2 flights boarded, 1 full flight avoided, 1 gate change caught, no app refreshing from him.
He asked the AI to help draft an email and expected a local markdown file. Because he had connected Gmail through MCP at some point, the AI searched his mail, found the right thread, and created the draft inside Gmail.
Every idea is a real post from someone who tried it, summarized in our words, with a link to the original. App names are swapped for plain words.