He is letting the AI run his websites, with him watching over it. Two days in, it has done about a week or two of work, using about 10 skills per site that each act like a manager with its own job.
This only partly worked. Worth knowing before you try it.
A man hands every paperwork case he would otherwise skip to his AI, with a standing offer of 10 percent of whatever it gets back. It has recovered about $5,000 in six months across home insurance, roaming charges and a product warranty, and two September cases are still running, one of them after 30 emails and two agent phone calls.
$5,000
This only partly worked. Worth knowing before you try it.
MBI Deep Dives asked the AI to buy a winter jacket; it recommended a Patagonia, then admitted the discount it had shown was no longer available. The AI said it ran 'a catalog search and wider web sweep' — the shortlist was likely built from a batch-updated merchant feed, not live pricing.
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He asked the AI to make a calendar event out of an image. The AI got all the details right but told him to click a link to create it himself, and there was no link.
This one went wrong. See what happened before you try it.
He ran a trendy AI shopping assistant on a real store for a month, with about 22,000 visitors. Revenue per visitor was $1.118 with it on and $1.112 with it off, for a net effect of about minus $120.
$120a month
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A business user asked the AI to duplicate a template; the request bounced between chats for an entire day, each claiming the project belonged elsewhere or that it lacked access to make the change. Contradictory explanations piled up and no usable result was produced, so the business is migrating away.
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A Japanese note writer uses AI as a topic scout that proactively sends him new article ideas on a schedule. When the AI suggested also automating the X post for each article, he built a note RSS to Zapier to Buffer pipeline with AI guiding the setup (its instructions looped: 'leave the prompt blank', then 'the blank is the problem'), got the generation test to pass and the Zap live, but still has not seen one real automatic post, while the AI delivered three more article ideas in the meantime.
This only partly worked. Worth knowing before you try it.