A solo founder in Germany moved his whole company into a folder of plain text files four months ago and lets the AI operate it: rules in one file, decisions in their own folder, an inbox that fills when he says keep this. Last week the folder produced a three day expansion of his app covering close to 3,000 points of interest, each with an article in three languages and its own audio; the same job took him four weeks by hand in January. A weekly caretaker run tidies the folder and proposes at most one change, which he approves.
Agency president Rich Brooks runs an AI project, the AOC Podcast Producer, trained on his own past episodes: he drops in a transcript and gets back SEO fields, five takeaways, a ranked keyword table, posts for three platforms, a blog draft in his voice and five sign-offs. Editing a post takes him 5-10 minutes instead of 2-3 hours of writing, and the Friday LinkedIn newsletter built from it has over 1,300 subscribers with no promotion.
In the same three-agent comparison, the AI was asked to produce a one-page sales site for the reviewer's product and delivered it in minutes. Presented as a chaptered test ('Test 2: a one-page sales site') in the Oct 17 video.
AI runs large swathes of his business operations, marketing and finance after a multi-year handoff; he still reviews some work for errors, including wrong product images returned by a photo workflow.
This only partly worked. Worth knowing before you try it.
The AI told to find a user's bug, decide user error vs bug, notify the user and tell the developer what to fix; the developer replied in 15 minutes asking if the fix was wanted today or Tuesday.
A couple runs their online shop with a team of AI agents, each with its own job: one handles products, categories and stock, one does deep search analysis, one makes product photos and short videos, one runs the blog, one posts to social accounts, one manages ad campaigns, and a brand expert that knows every manual and writes in the shop's voice. Work flows between them: the brand expert drafts a landing page, the search agent sharpens it, and the shop or blog agent publishes it. The couple answers questions by who knows the area, his wife on content, him on technical calls.
He started nine months ago with help making a better invoice. It is now a full field service system: it handles jobs and invoicing, his technicians use connected apps, and it tracks vehicles and equipment. The latest addition is tool tracking with Bluetooth tags.
He had the AI answer a Slack notification from a Datadog monitor. The AI checked the issue through Datadog MCP, found the right Slack group to ping, and sent a summary of what needed fixing.
Charles Summers runs his demand-generation work on the AI: 8 scheduled tasks that drive HubSpot, Search Console, Gmail and LinkedIn through Chrome, backed by 578 local sessions and about 220 memory notes. Ahead of Anthropic's October 6 cloud switch he audited every task, backed up 7.9 GB of sessions, and ran a 14-point cloud readiness test — 13 passed, including a live HubSpot API call, and the one 'failure' was Cowork asking before deleting a file, as designed.
He resells Amazon liquidation pallets on Facebook Marketplace. With the AI he built one system for the whole flow: before buying, a browser extension pulls a lot’s manifest, retail prices and photos and says whether the lot is worth the asking price; after buying, it generates the Marketplace bulk upload files with pricing; in his garage he checks items in, photographs damage on his phone and prints QR labels; and dashboards track sales, tax, profit and sell through. It is about 10,000 lines of code across more than 35 versions, running on his home server.