Every CEO Dan Shipper was changing a flight out of San Francisco with his Dot when the agent interrupted its own flight research with a warning: the option might overlap with head of video Randy Counsman's Wednesday morning recording. There was no such recording on Shipper's calendar — the Dot had read a Slack discussion he had never seen, clocked the proposed schedule, and connected it to the flight he was about to pick.
A contractor onboarded Instinct through a WhatsApp chat that simply asked what he had been putting off; it now prepares his contracting invoices and drafts his outgoing emails - the two admin jobs that used to pile up behind the actual work.
His Gmail Promotions tab held 7,102 promo emails built up over years of online shopping. He asked the AI to clear them. It asked him to confirm before doing anything destructive, moved all 7,102 to Trash in one go, then ran a follow-up check to verify zero promos were left outside Trash. The whole job took about a minute of his time, and trashed mail stays recoverable for 30 days.
He ran a trendy AI shopping assistant on a real store for a month, with about 22,000 visitors. Revenue per visitor was $1.118 with it on and $1.112 with it off, for a net effect of about minus $120.
$120a month
This one went wrong. See what happened before you try it.
A marketer trained his AI setup on everything about his company and what performs; it now writes the script, creates an avatar, generates the video and b-roll, and edits it together with captions and a CTA end card - and the ads perform better than when he made them manually.
She scans new papers as a science journalist. Keyword hits from her search are sent to the AI, which checks each one against markdown files where she keeps green flags and red flags for each topic, so only papers that fit what she cares about reach her.
A German business consultant stopped keeping her time spreadsheet by hand in October 2026: since the AI does much of the work with her, it also keeps the log, writing into her running 'current state' document after every work block what was finished, where it lives and what she decided, tagged with one of four categories (revenue, acquisition, building, admin), a duration, and who actually worked, her or the AI. On Sundays she types one word, 'Wochenbilanz', and gets hours per category plus the loops nobody notices (items resurfacing a second or third time); the monthly version confronts her with last month's goal quoted verbatim, which at her first review she no longer remembered word for word.
He is letting the AI run his websites, with him watching over it. Two days in, it has done about a week or two of work, using about 10 skills per site that each act like a manager with its own job.
This only partly worked. Worth knowing before you try it.