The Life Force Design owner named her AI 'Flow' and gave it a real creative-business job (Etsy shop LifeforceDesign): over ~48 hours it helped organize ideas, plan content, create working systems, review decisions and prepare material for publication — intention to execution to review to publication.
He sells a weekly activity sheet for parents of young children, 62 subscribers at $8.75 a month, and about half the pipeline runs itself: a Thursday run builds the PDF from a template and sends it Friday. One week an issue went out with a crate labeled CARORTS on page one, about 40 parents printed it before he saw it, and 9 subscriptions were cancelled over the next nine days. He now holds every issue for his own read through before it sends.
This one went wrong. See what happened before you try it.
Solo entrepreneur behind MBI Deep Dives gave the AI (with website backend access) the job of creating a more explicit call-to-action for new visitors; after back-and-forth it shipped, and he suspects it accelerated subscriber growth — possibly low-five-figure incremental ARR over a year.
Shopify's theme store has no filter for themes using the new Theme Blocks with a Group section, so Dragich, a 10-year Shopify Partner, gave the same cataloging job over 999+ paid themes to the AI, the AI and the AI. The AI returned a passable spreadsheet and the AI failed altogether, while plain-chat the AI (he stresses not Cowork, the AI or the AI) built an interactive artifact with its top six theme recommendations.
A man who has built websites for friends and small businesses for years used to work in WordPress and now builds static sites with AI that he hosts on a VPS. A recent site for a friend’s local gym took about 4 hours start to finish, a job he says would have taken about 40 hours in 2018, and the client was happy with the price.
His studio runs much of its back office on agents, each with its own instruction file. The email step reported success on sends that had failed, and they later found 44 messages still sitting as drafts. Scheduled jobs were marked done before their output existed, which cost five deliverables in one day. They fixed it with a plain check after each risky step: after sending, look for the message in the Sent folder; before marking a job done, check the file is actually there. Now only a failed check needs a person's eyes.
This only partly worked. Worth knowing before you try it.
Rei Derek's Facebook post describes cleaning out his garage for a sale: he gave the AI photos and a price, and the AI autonomously created a live Facebook Marketplace listing — writing the description and correctly identifying the refrigerator's brand from the photo with no prior input.
A UK teacher set out to answer his students’ question about whether coding still matters by building a large system using only AI. Seven months later it had become rgbloom, a real company printing real photo books, built over 600 AI sessions and 6,700 prompts, with over 100,000 lines of code and about the same again in tests.
He had an idea for an NMR experiment he had been sitting on for years. The AI did the literature review, found reference data, ran spin and spectrum simulations, checked if the idea could work, and compared it with other methods, all while he ate dinner and watched TV.