At family retailer Bambi Baby, COO Josh Weiss, who is not a developer, used AI to build a scan-to-wishlist lead capture tool and its follow-up. Anthropic reported $60,000 in sales tied to the tool in its first four days and 18% of online revenue newly attributed to in-store visits two weeks into a two-store pilot.
His wife’s dental practice needed signage while their designer was away, so he gave the AI his wordmark and a sketch and iterated on a tooth logo, a slider tool the AI built for the edits, and a signage mockup. Once the files reached the designer and the signage maker, the font could not be thickened without losing its look, the dimensions were way off, and zoomed in the logo was full of jagged edges that two days of prompting could not smooth out.
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His Microbiome Repo catalogs every public human gut metagenome, more than 500,000 samples, with metadata pulled straight from sequence archives, papers and supplements. It was built with about $5,000 in an AI app API credits from the Anthropic AI for Science program, with AI taking on the metadata curation he calls the most tedious but critical part of microbiome research.
Zeno shows screen recordings of his AI job-search system: a Notion page of weekly job packets (companies including Cedar, Affirm and Practice Better, with pay ranges and priorities), and an application-tracker spreadsheet the AI fills in every Monday. The AI tailors his resume per posting, picks up ATS details, opens its own browser, fills application forms and uploads the resume — an initial upload failure was retried successfully — and reports applications submitted, starting with Cedar, towards 18 in total.
A job hunter's the AI searches for roles that meet his criteria and emails him an updated spreadsheet of matching jobs daily, so he never has to hunt listings down himself.
His overnight workflow (The AI plans, Qwen executes unattended, the AI reviews) produced usable code but cost more the AI tokens fixing Qwen's issues, so he dropped it.
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Tom Mulholland, 66, owner of Mulholland Grocery (Malvern, IA; team of ten; US Chamber 2026 top-100 small business), had the AI produce social ads: he sent pictures of warehouse-catalog items and got ads in ~15 minutes vs hours of typing.
He has the AI edit his YouTube videos end to end. It transcribes them, cuts the dead air, zooms the jump cuts, adds lower thirds, sound effects and music, and hands back a Premiere timeline.