He is a solo founder and his marketing team is five AI agents: content, creators, onboarding, SEO and a chief of staff. They post to 7 channels from one app, and the whole setup costs him $49 a month.
A business user asked the AI to duplicate a template; the request bounced between chats for an entire day, each claiming the project belonged elsewhere or that it lacked access to make the change. Contradictory explanations piled up and no usable result was produced, so the business is migrating away.
This one went wrong. See what happened before you try it.
Set the AI the task of running Parseable locally against another of his apps; it worked around a protobuf limitation by running a proxy, he switched his stack to JSON and got it running.
He gives the agent his ideal customer and one pain point. Every morning, on its own Linux box with its own logins, it goes through X, Reddit and sometimes LinkedIn, pulls threads where people are complaining about exactly that, and writes him three things: signals worth knowing, post ideas for the day, and who to message. He reads, picks, and posts.
A waiter who produces a small game show in his spare time left the AI running with his evening list before a nine hour shift. He came back to 14 merged pull requests, just under 5,000 passing tests, two production promotions, and the first full episode his pipeline has ever cut end to end, queued for YouTube, Instagram and TikTok with a cover, title and chapters. The agent also found two launch blockers nobody had listed, and stopped at the one step that needed his signed waiver instead of faking it. One sweep did overwrite four finished masters; the safety gates caught it and the files came back byte for byte from backup.
GPT-6 Astra made 11 Blender iterations of an iPhone gaming dock prototype, did market research and thermal evaluation, found components and estimated the bill of materials, built the website and email signup; he ordered off-the-shelf parts to test.
This only partly worked. Worth knowing before you try it.
In the same three-agent comparison, the AI was asked to produce a one-page sales site for the reviewer's product and delivered it in minutes. Presented as a chaptered test ('Test 2: a one-page sales site') in the Oct 17 video.
Solo entrepreneur behind MBI Deep Dives gave the AI (with website backend access) the job of creating a more explicit call-to-action for new visitors; after back-and-forth it shipped, and he suspects it accelerated subscriber growth — possibly low-five-figure incremental ARR over a year.
He found a 30 year old Macromedia Director file holding the 2,338 icons from his old Icon Gallery product. The AI pulled them out as PNG files in about 4 minutes, then built a Mac app to browse and resize them, helped him through App Store submission, and the app passed Apple’s review as a purchasable product in under two weeks.