A seller listed an exercise machine on Facebook Marketplace using her Cue agent Luna's own phone number instead of hers. Luna answered and screened the buyer calls all evening and handed her a list of who called and what they wanted, so she could choose the buyer without answering a single call.
Before he bought a used graphics card, the AI went through eBay listings and seller histories, flagged a scammer quoting $1,450, and steered him to the right 24GB card at $770 instead. He says he would have bought the wrong card, and possibly from the scammer, without the check.
Ulta Beauty built Ulta AI on the AI Enterprise to guide shoppers through more than 30,000 products, turning questions into personalized recommendations. Website conversion rates tripled.
Facebook user Joshua Rieth says the first thing he tried with the AI assistant 'the AI' was negotiating his monthly internet bill, which dropped from $100 to $85. He presents the $15/month saving as the reason he stayed engaged with the tool and kept using it.
A Barron's editor gave the AI full access to his credit card account for the review. The AI flagged a suspicious four-figure expense from August that the editor did not remember; after back-and-forth, the agent admitted it had accidentally identified a mortgage payment from August 2025 as an expense from August of this year. Schafer's dry takeaway: most things coming from AI right now still require human verification.
This one went wrong. See what happened before you try it.
Marketer Eric Siu had the AI ('Doodoo') take over a frustrating On.com support thread after his Sept 13 running-shoe order was canceled with only a 20% consolation offer. Instructed to keep contacting support daily and invoke his large social following if needed, the AI secured a 40% discount code ($198 off) plus two separate 20% codes ($98 and $44 off), used on three separate orders since codes could not be stacked.
A renter fed the AI his lease, the deduction statement and move-out photos after a landlord withheld a $1,200 cleaning fee from a $2,500 deposit. The AI checked California law and wrote a dispute letter citing the statute, and he recovered $950.
Martin Cox set up Shopify's shop.md in an AI app and told it the running shoe model he normally wears. The AI found the exact pair in his size on sale from the brand, built the cart and checked out with Shop Pay, all inside the chat.
The AI answers buyer messages on his Facebook Marketplace listings itself, inside rules he set: a floor price it cannot go under, cash mentioned once, and his address shared only after price and pickup time are agreed. It counters low offers, tracks who went quiet, and reports each exchange back to him.
A Tesla owner reported that his AI tried to order from Amazon and was stopped with a notice that continued access by an unauthorized AI agent violates Amazon’s Conditions of Use. He posted that his bots could no longer access Amazon at all.
This one went wrong. See what happened before you try it.