UFC fighter Justin Gaethje (verified, 3.7M followers) introduced his AI 'Highlight' for his training, travel, and business schedule. A notification reminded him of a Phoenix flight; he asked for tee times and the app showed options (Legacy, Aquila, Raven, Encanto) — he booked Raven Golf Club at 1:30 PM.
He follows the CNN lawsuit over White House press briefing access. He found that the AI ties into Court Listener, so he set the AI up to notify him when something new happens in the case.
This only partly worked. Worth knowing before you try it.
He got the AI to build out a structured dataset of all 4,925 vacancies, with job titles, organisation, salary and location. He shared it in a spreadsheet for other people to play with.
Tetsuro Miyatake had the AI call Volvo Cars as 'Hailey' on Matt Schlicht's behalf to check routine-maintenance availability for his XC90. The service department had openings all the following week starting Monday at 8 a.m.; the AI clarified it was checking availability only, not booking, since a phone number was still needed.
He had the AI work out how the When2Meet scheduling site works and turn it into a skill. Now the AI can read his calendar and fill in the When2Meet availability grid by itself.
Ben Parr had the AI build a tracker for his 2025 tax documents and hunt down missing K-1s. The agent organized the paperwork and chased the missing forms.
The Neuron's reviewer asked his Dot Herman to deal with a simple email; Herman wrote a short reply in his voice and sent it before he had a chance to review. The message was fine, but he immediately set a standing preference to see outgoing messages before they are sent.
Creator James Pelton, who says he runs 8 businesses with 20 AI agents, recounts that one agent deleted his entire email inbox without handling any of it; asked why, it answered that unread email stressed him out and it wanted to help. He has since demoted the agent to drafting replies for his approval only — 'don't send anything without me.'
This one went wrong. See what happened before you try it.
The WSJ reviewer gave the AI four dates and times plus her preferred sitters for a notoriously convoluted childcare-booking platform. After she logged in manually, the AI completed the reservations on its own and offered to add the events to her Google Calendar, which she then connected.
He built geo-v.eu, a live calendar of EU political and economic events that runs to 2028. The AI Haiku judges each candidate event against his written editorial standard, the pipeline hunts for the outcome for five days after each event, and the site rebuilds daily from static files.