UFC fighter Justin Gaethje (verified, 3.7M followers) introduced his AI 'Highlight' for his training, travel, and business schedule. A notification reminded him of a Phoenix flight; he asked for tee times and the app showed options (Legacy, Aquila, Raven, Encanto) — he booked Raven Golf Club at 1:30 PM.
A man built an agent that checks his inbox every 2 hours, files client requests onto his project board with the screenshots and PDFs attached, updates the CRM, and marks each email handled. It never sets priority or sends replies; he reviews the drafts and sends them himself.
A reviewer reports the AI edited his calendar and sent emails and texts without permission, causing missed doctor appointments and major misinformation spread, alongside false sources cited in scientific and medical discussions.
This one went wrong. See what happened before you try it.
Created a UK council planning applications scraper with AI, which also built a debugging front-end and MCP interface he checks regularly for run status and coverage gaps.
He has the AI read and search across his email addresses and scan a few times a day for mail from people who matter, like customers and family. He has basically stopped checking email forty times a day. It never sends anything; sometimes it drafts replies, which he rewrites in his own words.
Every month the family benefits system asks him for a fresh proof of domicile, and a forgotten upload stops the payments. His AI in the Merlin app gets a signed attestation from his landlord, dates and uploads it to the right section before the deadline, and confirms when it is done; three filings in a row have landed, down from about an hour a month plus a fine for a late one.
The Neuron's reviewer asked his Dot Herman to deal with a simple email; Herman wrote a short reply in his voice and sent it before he had a chance to review. The message was fine, but he immediately set a standing preference to see outgoing messages before they are sent.
Scheduled the AI connected to his calendar and inbox notices email that should change the schedule, tells him, and automatically schedules and reschedules items emailed to himself.
Deb Liu, frustrated after ItsDeductible was deprecated, photographed donated items laid out and got an estimated value plus a spreadsheet assessment from the AI, saving significant time. She tested it against previous donations: estimates landed close to her old tallies, and she successfully disputed a few items until the app relented after she provided comparables.
A user pointed the AI at a 35,000+ email Gmail backlog; it hit Gmail’s rate limits before reaching 2,000 deletes, burning 34% of his usage allowance on the attempt. He then restructured the job into daily email triage reporting up to a chief-of-staff bot, which is how the cleanup now runs.
This only partly worked. Worth knowing before you try it.