The AI turned a client's art direction into a brand tool the whole team now uses
A designer treated the AI like a design engineer for his client Wordsmith AI. After 8 versions and more than 90 rounds of feedback, they shipped Draftboard, a live tool where anyone at the company can make on-brand images in a few clicks.
How it works
- Designer did the first 20 to 30 percent himself: taste training with references, strategy, and the first Figma frames
- Gave one batch of feedback per version
- Worked through 8 versions and over 90 pieces of feedback until the taste became rules
- Shipped Draftboard, a live brand image tool the whole client team uses
Why it’s worth knowing
The output was not a logo or a mockup. It was a working tool the client's whole team uses in place of a brand guidelines PDF.
Where it’s from
Summarized from a public post on youtube.com. See the original ↗