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The AI turned a client's art direction into a brand tool the whole team now uses

A designer treated the AI like a design engineer for his client Wordsmith AI. After 8 versions and more than 90 rounds of feedback, they shipped Draftboard, a live tool where anyone at the company can make on-brand images in a few clicks.

How it works

  1. Designer did the first 20 to 30 percent himself: taste training with references, strategy, and the first Figma frames
  2. Gave one batch of feedback per version
  3. Worked through 8 versions and over 90 pieces of feedback until the taste became rules
  4. Shipped Draftboard, a live brand image tool the whole client team uses

Why it’s worth knowing

The output was not a logo or a mockup. It was a working tool the client's whole team uses in place of a brand guidelines PDF.

Where it’s from

Summarized from a public post on youtube.com. See the original ↗

Upgraded prompt

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3The check when it’s done
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