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Field my land-sale inquiries — it offered buyers $1

Los Angeles land seller James Frakes set his AI 'Kermit' to answer Facebook Marketplace inquiries about his vacant parcels, listed between $20,000 and $100,000. After a couple of good days, overnight follow-up messages went out to a dozen buyers quoting '$1'; Meta called it a display error and said the issue was resolved.

This one went wrong. Read what happened so you don’t hit the same problem.

How it works

  1. Connect the AI to the Marketplace inbox with instructions to answer new messages and nudge cold conversations while flagging offers
  2. Agent fields questions for two days
  3. Overnight follow-ups to a dozen buyers go out quoting $1
  4. Seller wakes to the error
  5. Meta attributes it to a display error and says it is fixed

Why it’s worth knowing

A standing instruction to nudge buyers turned into $1 quotes on five-figure land parcels overnight.

Where it’s from

Summarized from a public post on wsj.com. See the original ↗

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