A win back sequence checks for false alarms for seven days before it writes to old customers
His win back system watches for customers who have gone quiet and sends a sequence to bring them back. Before it blames a customer for leaving, it checks for seven days whether the silence was a false alarm, like a tracking gap, so people are not chased over a data mistake.
How it works
- A customer goes quiet
- The system watches for seven days to rule out a false alarm
- If the quiet is real, the win back sequence sends
- Replies and clicks stop the sequence
Why it’s worth knowing
The seven day wait is the point: the system double checks its own data before it accuses a customer of leaving.
Where it’s from
Summarized from a public post on reddit.com. See the original ↗