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My agent emailed a prospect from an old page. The company had moved on months ago.

His agent researched a prospect and sent the email. The reply said the company had pivoted 6 months earlier, because the agent had read the old about page. The research saved him time, but the stale facts cost him the reply.

This one went wrong. Read what happened so you don’t hit the same problem.

How it works

  1. The agent researches a prospect
  2. It reads the company's old about page
  3. It sends the outreach email
  4. The prospect replies that the company pivoted 6 months ago

Why it’s worth knowing

The email read well and was still wrong, because the one page it trusted was 6 months out of date.

Where it’s from

Summarized from a public post on bsky.app. See the original ↗

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